Have you ever searched for an item you want to buy and be presented with options that fit your needs? Have you ever spent some time browsing a product on a website, only to find an ad for that product at the next site you visit? This course takes you on a deep dive into search and display advertising. You will learn about the different channels and how they work. The course will also cover the best practices of ads on different channels and ad bidding. You will also have the opportunity to create an optimizing strategy. This will give you insight into how online ads work and how companies can re-target customers for successful results.
This course is required to complete the Facebook Digital Marketing Certificate.
Course-Level Student Learning Outcomes
Students who successfully complete this course:
For questions, please contact Molly Mitchell at (501) 907-6670 or e-mail [email protected].