There is data behind every action and decision taken by customers all over the world. In this course, you will learn the best tools to collect, understand, communicate and gain insights from data in the realm of digital marketing. There is a heavy emphasis on practical learning with opportunities to gain hands on experience with spreadsheets and Google Analytics to analyzing and identifying elements of an A/B test. At the end of the course you will be equipped with the skills needed to thrive in a digital marketing career- a field that is increasingly data driven.
This course is required to complete the Facebook Digital Marketing Certificate.
Course-Level Student Learning Outcomes
Students who successfully complete this course will:
For questions, please contact Molly Mitchell at (501) 907-6670 or e-mail [email protected].